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Embrace the dynamic future

Embrace the dynamic future: Empowering learning in a rapidly evolving mobility landscape

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by David Lowrie, Global Solutions Leader

In an industry that has remained largely unchanged for decades, OEMs are being presented with new and exciting opportunities to revive a once stagnant sector, harnessing innovative and technological advancements to propel it into a new era.

Many OEMs find themselves at a pivotal turning point in their evolutionary journey, driven by economic shifts, environmental concerns, emerging technology, and evolving customer demands. To remain competitive, OEMs must proactively explore new opportunities. But these new opportunities are likely to significantly impact on their products and people, meaning that new or reinvented learning solutions must be explored. By attracting, training, and retaining skilled individuals with the competencies needed to excel in this progressive environment, manufacturers can build a workforce capable of meeting new customer expectations and embracing emerging trends.

Building the next generation of automotive retail talent

As advancements in data and vehicle technology, new mobility solutions and retail models, and changing consumer expectations challenge the traditional vehicle sales process, OEMs who embrace new innovative learning methods and empower their workforce to adopt new skills and competencies will gain a significant competitive advantage. This is among the most promising opportunities manufacturers and their retail networks will face in the coming years.

By considering factors such as industry and market focus, company size and structure, and geographical diversity, OEMs can ensure they implement the right learning solution for their organization that will maximize employee and learner engagement, impacting and empowering their employees with the necessary knowledge and skills to improve production processes and deliver innovative products and services to end users.

Creating the pathway to learning success

In addition to investing in the right learning solution, developing tailored learning strategies will enable continuous learning and encourage employees to stay updated with industry advancements, technology innovations, and best practices.

By leveraging business data, OEMs can develop actionable insights that help identify learning needs at an individual and organizational level, providing opportunities for employees to explore fresh ideas and new possibilities. And by measuring the impact of training and coaching on an ongoing basis, OEMs can continuously track performance and make data-driven decisions to refine their learning strategies further.

Learning Innovation Model

Essential Learning Portfolio: Incorporating innovative solutions into an OEM’s standard portfolio is essential for enhancing performance and empowering learners to achieve their potential. By integrating these offerings as standard, OEMs can contribute significantly to the growth and success of their retailers, fostering a mutually beneficial partnership that drives progress and excellence.

Microlearning and Learning Retention

Digital Assessment Center

Digital Escape Room

Immersive Virtual Classroom Training

Peer-to-Peer and Social Learning

Solutions Development: An array of innovative solutions are currently in development. This next step in enhancing the educational potential of OEMs and their retailers bridges the gap between commerce and education like never before. These solutions are designed to harness the power of emerging technologies, empowering OEMs to offer a retail environment that excels in product and service delivery.

Extended Reality (XR) in Training

DRIP Learning

Direct-to-Customer Education

Learning Library Semantic Search

Digital Adoption Solution

Engaging new talent and nurturing their growth

Attracting new talent requires a far more inventive and resourceful approach to entice top candidates into the organization, especially as new roles are being introduced into the retail networks. An informed talent selection process can help organizations identify individuals with unique skills and a strong commitment to continuous learning and upskilling, all of which are imperative for sustainable growth. Comprehensive and new-reality-driven training programs that embrace emerging technologies, such as virtual and augmented reality, offer immersive learning experiences, making automotive organizations more attractive to top talent.

By prioritizing talent selection and personal development, and showcasing the benefits of accessible resources, OEMs can create an environment where potential candidates feel motivated and engaged, making them more eager to join the team.

Having collaborated closely with leading OEMs worldwide, Ӱ is well-equipped to offer few best practice examples:

Collaborating with educational institutions and industry experts

Educational institutions offer structured learning, access to specialized knowledge, and guidance from experienced educators, facilitating skills development. Real-world experiences and practical insights shared by industry experts offer a unique perspective into the current demands and expectations of the industry, providing learners with knowledge and networking opportunities that enhance employability.

Industry professionals

By providing valuable access to state-of-the-art facilities, cutting-edge technology, and industry-specific tools or software, industry professionals empower learners with hands-on experience and bridge gaps between theoretical knowledge and practical application.

The introduction of assessment centers

Tailored specific assessments, conducted pre- and post-employment, comprehensively evaluate performance, and provide certification for individuals taking on new roles within the organization, instilling employee confidence and enhancing overall performance.

HR specialists

Dedicated HR specialists use best practices and smarter assessment methods to attract, induct and onboard the highest quality dealer staff, giving the OEM more control over the individuals they put on their front line.

Collaborating with educational institutions and industry experts

Educational institutions offer structured learning, access to specialized knowledge, and guidance from experienced educators, facilitating skills development. Real-world experiences and practical insights shared by industry experts offer a unique perspective into the current demands and expectations of the industry, providing learners with knowledge and networking opportunities that enhance employability.

Industry professionals

By providing valuable access to state-of-the-art facilities, cutting-edge technology, and industry-specific tools or software, industry professionals empower learners with hands-on experience and bridge gaps between theoretical knowledge and practical application.

The introduction of assessment centers

Tailored specific assessments, conducted pre- and post-employment, comprehensively evaluate performance, and provide certification for individuals taking on new roles within the organization, instilling employee confidence and enhancing overall performance.

HR specialists

Dedicated HR specialists use best practices and smarter assessment methods to attract, induct and onboard the highest quality dealer staff, giving the OEM more control over the individuals they put on their front line.

Accelerating success with revolutionary learning solutions

By adopting dynamic, innovative learning strategies that nurture creativity and adapt to cutting-edge methods, OEMs can transform the way their employees acquire knowledge and skills. Many organizations are utilizing artificial intelligence and adaptive and predictive learning solutions to develop strategies that encompass the latest approaches to learning, such as personalized learning paths, gamification, on demand learning, virtual and augmented reality experiences, and interactive simulations.

Through these tools, OEMs can elevate their learning initiatives. Offering mentorship, measuring the real-world learning impact, collaborating with learning partners, and supporting on-the-job learning are crucial. Encouraging learning leadership from managers and leaders also ensures a progressive learning ecosystem that fuels growth, innovations, and an engaged and motivated workforce.

OEMs seeking the best learning approach for their business should enlist the support of expert partners. By working in collaboration, developing strategies, assessing learning needs, setting clear goals, and involving stakeholders, these partners can guide OEMs in exploring various opportunities. Expert advice plays a pivotal role in analyzing data and considering learning preferences, ensuring informed decision-making and successful implementation of learning strategies that align with the business’ unique requirements and drive employee development and organizational growth.

For more information, or to find out how Ӱ can help support your future learning initiatives, contact us today.

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