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Latest articles from our experts

Revolutionizing automotive retail: The impact of personalized marketing

By Michele Esposito, Global Solutions Leader, Ӱ Engagement

The evolution from mass marketing to personalized strategies has transitioned from a trend to a strategic imperative, elevating customer engagement and driving brand loyalty and success.

The real power of microlearning in modern automotive retail

By Deborah Mulholland, Global VP, Learning Solutions

In an industry driven by the progression of technology and consumer behaviors, microlearning provides targeted, fast-paced learning modules to support employee development and addresses challenges in customer education.

Accelerating ahead: How OEMs can deliver next-generation automotive technical assistance

By Nicola Zorz, Global Solution Leader, Diagnostic and Repair Enhancement

The future of automotive diagnostic and repair relies on cutting-edge technology, predictive maintenance, and remote monitoring to deliver intelligent, predictive support, and pre-emptive service solutions.

Our latest customer success stories

Raising the bar

Transformational warranty solution exceeds expectations

A luxury, global brand established a strategic partnership with Ӱ to modernize its warranty operations, defining a roadmap that focused on continuous improvement and ensured the best delivery method for the new strategy. The systematic approach centralized warranty handling across the organization, resulting in increased dealer satisfaction and the reinforcement of brand loyalty.

Outside-the-box learning

New ecosystem boosts engagement by 30%

Ӱ enabled a luxury automotive brand to implement a strategic initiative aimed at improving the OEM’s overall learning capabilities. A new learning ecosystem revitalized educational initiatives, helping improve learning capabilities and redirecting its focus towards learner engagement as a primary way of measuring ROI on learning spend.

Sky high ROI

Trade parts program achieves 600% return

One of the world’s most esteemed automotive manufacturers engaged Ӱ to enhance its trade parts business. By embracing new opportunities, we developed a customizable trade parts strategy designed to transform our client’s ordering processes, pricing, and inventory management.

Authoring the future

OEM shrinks cost with more accurate streamlined publications

Ӱ enables a global, leading automotive manufacturer to reduce costs by streamlining its technical authoring processes through the integration of Ӱ’s state-of-the-art CMS, and introducing efficiencies throughout the organization.

Raising the bar

Transformational warranty solution exceeds expectations

A luxury, global brand established a strategic partnership with Ӱ to modernize its warranty operations, defining a roadmap that focused on continuous improvement and ensured the best delivery method for the new strategy. The systematic approach centralized warranty handling across the organization, resulting in increased dealer satisfaction and the reinforcement of brand loyalty.

Outside-the-box learning

New ecosystem boosts engagement by 30%

Ӱ enabled a luxury automotive brand to implement a strategic initiative aimed at improving the OEM’s overall learning capabilities. A new learning ecosystem revitalized educational initiatives, helping improve learning capabilities and redirecting its focus towards learner engagement as a primary way of measuring ROI on learning spend.

Sky high ROI

Trade parts program achieves 600% return

One of the world’s most esteemed automotive manufacturers engaged Ӱ to enhance its trade parts business. By embracing new opportunities, we developed a customizable trade parts strategy designed to transform our client’s ordering processes, pricing, and inventory management.

Authoring the future

OEM shrinks cost with more accurate streamlined publications

Ӱ enables a global, leading automotive manufacturer to reduce costs by streamlining its technical authoring processes through the integration of Ӱ’s state-of-the-art CMS, and introducing efficiencies throughout the organization.

Latest episode: Navigating the automotive sales transformation

Videocast with industry experts Ralph Kranz, Dirk Bott, and Mouna Ayed.

As the mobility market undergoes a profound transformation, driven by technological advances and the entry of industry disruptors, established automakers and disruptors alike must transform their operational strategies. With each grappling with distinct challenges and leveraging unique strategies, the intricacies of the customer journey, lead conversion rates, and quick decision-making demands a user-centric approach, which will be the key to success.

Customer engagement emerges as a critical factor, requiring a strategic transformation to meet the demand for a seamless online and offline experience. Established OEMs must adapt to a dynamic market through structural changes and digital tool integration, focusing on brand loyalty and balance between innovation and market demands.

Meanwhile, disruptors must learn vital lessons in innovation, crafting compelling brand narratives, and balancing disruption with consumer alignment. Fundamental elements such as a well-structured sales funnel and go-to-market strategies are key. While established OEMs emphasize a clear brand positioning, speed, and customer-centricity, the success for both depends heavily on investing in a strong brand narrative and adopting lean organizational structures, paving the way for a sustainable future.

In our latest video, hosted by Ӱ’s Mouna Ayed, industry experts Ralph Kranz, a veteran in the automotive industry with 25 years of experience, and Dirk Bott, Global Vice President at Ӱ International explore this transformation, discussing strategies to maintain a balance between tradition and disruption, and provide valuable guidance for stakeholders navigating the dynamic landscape of automotive sales.